How to Launch Startups Under $1500
Taking a new startup idea to launch can be an intimidating journey for any new pirate. But, the faster you set sail, the quicker you can discover how smooth (or rough) the seas may be. Many a founder will go astray, but follow Adeo Rossi's 10 steps to launch, and before you know it you'll be sailing the startup seas!
Things China Makes
Growth in China's manufacturing sector might be slowing down, but China still makes a whole lot of stuff. Here are 10 things that China makes more of than any other country in the world:
How To Build Brand Equity
Brand equity is a phrase used in the marketing industry
which describes the value of having a well-known brand name, based on the idea
that the owner of a well-known brand name can generate more money from products
with that brand name than from products with a less well known name, as
consumers believe that a product with a well-known name is better than products
with less well-known names.
Some marketing researchers have concluded that brands are
one of the most valuable assets a company has, as brand equity is one of the
factors which can increase the financial value of a brand to the brand owner,
although not the only one. Elements that can be included in the valuation of
brand equity include (but not limited to): changing market share, profit
margins, consumer recognition of logos and other visual elements, brand
language associations made by consumers, consumers' perceptions of quality and
other relevant brand values.
Consumers' knowledge about a brand also governs how
manufacturers and advertisers market the brand. Brand equity is created through
strategic investments in communication channels and market education and
appreciates through economic growth in profit margins, market share, prestige
value, and critical associations. Generally, these strategic investments
appreciate over time to deliver a return on investment. This is directly
related to marketing ROI. Brand equity can also appreciate without strategic
direction. A Stockholm University study in 2011 documents the case of
Jerusalem's city brand. The city organically developed a brand, which
experienced tremendous brand equity appreciation over the course of centuries
through non-strategic activities. A booming tourism industry in Jerusalem has
been the most evident indicator of a strong ROI.
Brand equity is strategically crucial, but famously
difficult to quantify. Many experts have developed tools to analyze this asset,
but there is no universally accepted way to measure it. As one of the serial
challenges that marketing professionals and academics find with the concept of
brand equity, the disconnect between quantitative and qualitative equity values
is difficult to reconcile. Quantitative brand equity includes numerical values
such as profit margins and market share, but fails to capture qualitative
elements such as prestige and associations of interest. Overall, most marketing
practitioners take a more qualitative approach to brand equity because of this
challenge. In a survey of nearly 200 senior marketing managers, only 26 percent
responded that they found the "brand equity" metric very useful.
Keller's Brand's Equity Model Illustration:
How to Set Goals and Priorities
Set Your Goals Cleverly !!!
SMART GOAL SETTING:
Specific
Measurable
Attainable
Relevant
Time Bound
Specific
Measurable
Attainable
Relevant
Time Bound
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